Tieta is a wellness brand offering herbal products designed to support balance and daily routines. The challenge was simplifying complex health products and guiding users to the right choice without confusion or friction.

The solution was a clear, structured user experience that prioritizes understanding and flow. By refining product hierarchy, improving page structure, and aligning visuals with a calm, natural identity, users can easily navigate the offering and understand how each product fits their needs. The result is a more confident buying journey that supports clarity, trust, and long-term brand credibility.