Sakaya
Overview
Sakaya is an ultra-luxury outdoor furniture brand that didn’t exist. In 3.5 months I built the entire business — strategy, identity, AI product imagery, a Shopify experience and a launch campaign — designed not just to look beautiful, but to sell.
Categories
Branding
UX
Shopify
Performance
Date
Jun 1, 2026
Client
Sakaya
Concept to a live brand
B2B CTR
Cost per lead, first week
First qualified leads
The starting point
There was no brand, no positioning, no ecommerce experience and no proof the market wanted the product — just beautiful furniture and an old template website that couldn’t justify the price.
Before
After
01 — The challenge
The Israeli luxury furniture market was crowded with suppliers selling nearly identical products through nearly identical websites. Competing on price wasn’t an option.
The challenge became creating a brand that justified premium pricing before customers ever asked for a quote — answering questions far beyond web design.
01
Why should someone choose Sakaya?
02
What makes the brand different?
03
How should luxury furniture be sold online?
04
How do we validate demand before investing heavily?
02 — Strategy before design
Competitors
Customer psychology
Buying behaviour
Luxury positioning
Service expectations
Market gaps
That research uncovered the opportunity. While competitors focused on products, Sakaya would focus on complete outdoor living experiences.
Rather than becoming another furniture supplier, the brand positioned itself as a premium design partner delivering bespoke, hospitality-level outdoor environments with white-glove service.
03 — Key decisions
The part that closes deals — not what I built, but why.
The work
Replacing traditional photography with a consistent AI-produced luxury visual language — six destinations, every angle.
The live store
Homepage, collection and product pages, mega-menu and a bespoke B2B experience — designed for desktop and mobile.
05 — Launch results
The winning ad’s cost per lead fell the more we spent — the opposite of how paid usually works. 22–26 June.
Best single-day cost per lead
Click-through rate · 3–5× B2B benchmark
Clicks that became landing-page views
Total spend to validate · 5 days (~₪80/day)
Qualified leads
No revenue or ROAS is claimed — Meta tracked leads only at this stage.
06 — Client feedback
Video review
The website is only the final expression. The real work happens before a single screen is designed.
If you’re building a premium product and want the positioning, experience and growth strategy right from day one, I’d love to hear about it.
Let’s Build Yours →
