Paintgem is a creative DIY brand offering hands-on art experiences for all skill levels. The challenge was showcasing creativity and variety without overwhelming users or diluting the product’s value.

The solution was a structured, visual-first presentation that guides users through the offering step by step. By organizing content clearly, emphasizing outcomes over process, and maintaining a friendly, approachable tone, the experience makes creativity feel accessible and rewarding. The design supports exploration while keeping the path to purchase simple and focused.